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Jingle is an English language term describing the ringing of a small bell, such as the kind found on a telephone, or a series of round ones on a string used at Christmas time, such as in the song Jingle Bells.

A jingle can also be a memorable advertising slogan, usually set to an engaging melody, mainly broadcast on radio and television commercials. Jingles are memes constructed to stay in one's memory (colloquially, "ringing a bell") and people often nostalgically remember them decades after, even after the brand has ceased to exist.

Jingles were used on radio from the beginning, and the art of jingle-writing was well-honed by the time television became widely available. The golden age of jingles was during the US 1950s economic boom. Predominated in the advertising of branded products such as breakfast cereals, candy and snacks (including soda pop), other processed foods, tobacco and alcohol, various franchises and products that might reflect personal image such as automobiles, deodorants (including mouthwash and toothpaste) and household cleaning products, especially washing detergent.

The firm Pepsi-Cola had a radio commercial with a particularly unforgettable jingle, by which such memorable ones were known in the advertising business as "pepsis".

Not to be outdone, Coca-Cola produced perhaps the most celebrated jingle in history, "I'd Like to Teach the World to Sing in Perfect Harmony", a message that resonated in the turbulant 1960s.

Ironically, prior to the banning of cigarette sales on television, tobacco companies had produced some of the most inventive jingles, driven by strong competition: "Winston tastes good like a cigarette should", and so on.

In modern times, a jingle can be a radio station's on air musical or spoken identity.

Jingle can also be used to refer to the disc-like cymbals (usually made of brass) arranged around the frame of a tambourine. That term is referenced in The Byrds hit song, Mr. Tambourine Man, and also mentions the "companion" word "Jangle" which is often used with "Jingle" for emphasis. Another example of that usage is the old-old cowboy song, "I've got spurs that jingle-jangle-jingle as I go riding merrily along".

The expression, "Give me a jingle", means "Call me on the telephone", an alternative to, "Give me a ring."

External links

• Metro Radio, playing More Music Variety
• JAM Creative Productions
• N2EFFECT
• TM Century
• Thompson Creative
• Josselyn Jingles
• Reelworld
• Devaweb
• music4

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