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Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act -- to buy a product or ascribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to disuade a reader from a particular belief or action.

Copywriters are employees or independent contractors whose job is to create copy. They generally work in advertising, marketing, or similar promotional fields.

On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages.

See also

• Copy (written)
• Search engine optimization
• Keyword optimization

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