Rental

Renting is an agreement where a payment is made for the temporary use of a good owned by another person or company. Examples:

• Housing tenure, where the person who lives in the house is a tenant, paying rent to the landlord, who owns the property.
• The renting of motion pictures on VHS or DVD, of audio CD's, of computer programs on CD-ROM.
• Renting transport equipment, such as an automobile, boat or bike.
• Renting somewhat specialized tools, such as a chainsaw, or something more substantial, such as a forklift.
• Renting a beach chair.

Renting can, in various degrees, involve buying services, such as staying in a hotel, using a computer in an Internet cafe, or riding in a taxicab.

Reasons for renting rather than buying include:

• Renting is tax attractive (in Spain); also in the United States, it is deductible as a business expense (if the property is used in a trade or business: rent on a dwelling is not tax deductible).
• Financial inadequacy, such as renting a house when one is unable to buy it.
• A product is needed only temporarily, as in the case of a special tool or a truck.
• Need for a similar product that is already owned but not in close proximity, such as renting a car or bike when away on a trip.
• Needing a cheaper alternative to buying, such as renting a movie: a person is unwilling to pay the full price for a movie, so they rent it for a lesser price, but give up the chance to view it again later.

Some merchants have rent-to-own programs, usually for expensive items such as homes or appliances.

As seen from the examples, some rented goods are used on the spot, but usually they are taken along; to help guarantee that they are brought back, one or more of the following applies:

• one shows an identity document
• one signs a contract; any damage already present when renting may be noted down to avoid that the renter is blamed for it when the good is returned
• one pays a deposit (also used for paying for small damage)

Sometimes the risk that the good is kept is reduced by it being a special model or having signs on it than can not easily be removed, making it obvious that it is owned by the rental company; this is especially effective for goods used in public places, but even when used at home it may help due to social control.

If one regularly rents goods from a particular company, often one has some kind of account, which reduces the administrative procedure on each occasion.

Lending books from a library could be considered renting when there is a fee per book. However the term lending is more common.

See also

• Leasing
• Rental agreement
• Rental shop
• Online DVD rental
• Online video game rental
• Rental car
• Vacation rental
• Rental agency
• Bid rent theory