Help building the largest human-edited directory of the web Suggest URL - Open Directory Project - Become an editor

directopedia.org uses links and structure from dmoz Open Directory Project.
The contents has been generating using technology developed by scientec.

Crazy Bones are small, plastic figurines that became a popular fad during the 1990s.

Crazy Bones were inspired by a game played in Ancient Greece called Astragals, where children played with sheep's knucklebones. This ancient pastime is also known as Tabas. Crazy bones is a modernization of this game that is made of characters moulded from plastic. There were hundreds of individual characters, each character had a unique face and name. The different shapes of the figures caused them to bounce in different patterns, making some crazy bones more advantageous to own.

Marketing

The CEO and co-founder Scott Harris launched Crazy Bones after witnessing the success of GoGo's, which had sold over 350 million packs from its inception in 1996 to 1997. Harris formed Toy Craze in December 1997 with his partners Bill Flaherty and Peter Gantner. Crazy bones first launched after a manufacturer in Barcelona agreed to provide him with inventory for no money down in return for 50% of all profits. This deal was later renegotiated, and the manufacturer is now paid a royalty.

A small company at the time of inception, crazy bones became one of the most popular fads. The product was aggressively marketed to children, and promotional events took place in scout meetings, club groups, fairs, and shows. Toy demos have also taken place in SkyDome. In these demos, children were given free packs and taught how to play Crazy Bones. Nearly 4-million free packs have been distributed. Eventually, McDonald's agreed to give Crazy Bones in their Happy Meal.

Within two years, the company's revenues had grown to nearly $17-million. By favouring tours of scout meetings and the like over television and print advertisements, Toy Craze has also kept its marketing costs to around 10%.

Games

There were a number of games that could be played with Crazy Bones:

• The Traditional Game: The player would toss a crazy bone into the air. Points are scored depending on which side they land on.
• Battle: Player tries to knock off their opponents crazy bones from the table by flicking their own into it.
• The Bomber: Players knock each others' crazy bones outside of a circle.
• Airborne: Identical to jacks.
• Basket: Players try to get their crazy bones into a shoebox by bouncing it against the floor and into the box.

External link

• Crazy Bones website

This article is based on the article "Crazy Bones" from Wikipedia - the free encyclopedia created and edited by online user community. This article is distributed under the terms of GNU Free Documentation License. Here you find the list of authors of this article. The article can only edited within Wikipedia. Edit this article in Wikipedia.