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Jeep is an automobile marque (and registered trademark) of DaimlerChrysler. The marque, like all other Chrysler subsidaries, became part of DaimlerChrysler when Daimler-Benz merged with the Chrysler Corporation in 1998. Jeep, like Band-Aid and Xerox, is rapidly becoming a genericized trademark. Unlike Band-Aid and Xerox, however, jeep did not start out as a trademark. The term was first applied to, and continues to be associated with, a military vehicle, the Bantam GP, built by Willys-Overland (and later also by Ford Motor Company) for the United States Army during World War II. The term is also sometimes used to refer generically to what are now known as SUVs, whether the vehicle in question bears the Jeep nameplate or not. The army jeep was one of the vehicles that led to the SUV era of the 1980s.
A road that is only suitable for off-road vehicles is often called a jeep trail. The most famous is perhaps Black Bear Road, made famous in the song of the same name by C.W. McCall.
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The origin of the name "jeep" is unclear. Popular notion has it that the vehicle bore the designation "GP" (for "General Purpose"), which was phonetically slurred into the word jeep. R. Lee Ermey, on his television series Mail Call, disputes this, saying that the vehicle was designed for specific duties, was never referred to as "General Purpose," and that the name may have been derived from Ford's nomenclature referring to the vehicle as GP (G for government-use, and P to designate its wheelbase size). "General purpose" does appear in connection with the vehiclein the WW2 TM 9-803 manual, which describes the vehicle as "... a general purpose, personnel, or cargo carrier especially adaptable for reconnaisance or command, and designated as 1/4-ton 4x4 Truck", and the vehicle is also designated a "GP" in TM 9-2800, Standard Military Motor Vehicles, 1 September, 1943, but whether the average jeep-driving GI would have would have been familiar with either of these manuals is open to debate.
However, many (including Ermey) claim that the more likely origin is a reference to a character from the Thimble Theater (Popeye) comic strip known as Eugene the Jeep. Eugene the Jeep was a dog-like character who could walk through walls and ceilings, climb trees, fly, and just about go anywhere it wanted; it is thought that soldiers at the time were so impressed with the new vehicle's versatility that they informally named it after the character.
The first prototype was built for the Department of the Army by American Bantam, followed by two other competing prototypes produced by Ford and Willys-Overland. The American Bantam Car Company actually built and designed the vehicle that first met the Army's criteria, but the Army felt that the company was to small to supply the number needed and it allowed Willys and Ford to make second attempts on their designs after seeing Bantam's vehicle in action. It is even thought that Ford and Willys had access to Bantam's technical paperwork. Quantities (1500) of each of the three models were then extensively field tested. During the bidding process for 16,000 "jeeps", Willys-Overland offered the lowest bid and won the initial contract. Willys thus designed what would become the standardized jeep, designating it a model MB military vehicle and building it at their plant in Toledo, Ohio.
Willys was a small company and the military was concerned about their ability to produce large quantities of the vehicle. They were also concerned about only having one manufacturing facility for producing the vehicle and being susceptible to sabotauge. Based on these two concerns the U.S. government allowed jeeps to be built by the Ford Motor Company, who designated the vehicle as model GPW' (G indicated a governmental vehicle, P indicated the wheelbase, and W refferd to the Willys design). Combined production by Willys and Ford under the direction of Charles E Sorensen, Vice-President of Ford during World War II, produced more than 600,000 vehicles.
The jeep was widely copied in countries other than the United States, such as in France by Hotchkiss and in the Netherlands by Nekaf. There were several different versions created such as a railway jeep and an amphibious jeep. As part of the war effort, Jeeps were supplied to the Soviet Red Army during World War II.
In the United States military, the jeep has been supplanted by the High Mobility Multipurpose Wheeled Vehicle ("Humvee").
Bantan Car / Jeep Jeep History... More History... Pre-WWII History...
A division of DaimlerChrysler, the most recent successor company to Willys, now holds trademark status on the word "Jeep" and the distinctive 7-bar front grille design.
The marque has gone through many owners, starting in 1941 with Willys, which produced the first Civilian Jeep (CJ). Willys was sold to Kaiser in 1953, which became Kaiser-Jeep in 1963. American Motors bought the company in 1970. The Chrysler Corporation bought out AMC in 1987, shortly after the Jeep CJ was replaced with the AMC-designed Jeep Wrangler or YJ. Finally, Chrysler merged with Daimler-Benz in 1998 to form DaimlerChrysler.
Jeep vehicles are also produced in Beijing, China, by Beijing Jeep Corporation, Ltd., a joint venture between Beijing Automobile Industry Corporation, DaimlerChrysler and DaimlerChrysler China Invest Corporation, established on January 15, 1984.
Jeep vehicles have "model designations" in addition to their common names. Nearly every civilian Jeep has a 'xJ' designation, though not all are as well-known as the classic CJ.
| A subsidiary of DaimlerChrysler | Jeep road car timeline, 1945-present | [edit] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Type | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | |
| Traditional | CJ-2A | CJ-3A | CJ-3B | CJ-7/8 | Wrangler YJ | Wrangler TJ | TK | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| CJ-5/6 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| CJ-10 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Crossover | Compass | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Patriot | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Mid SUV | VJ | C101 | C104 | Cherokee/Wagoneer XJ | Liberty KJ | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Large SUV | Wagoneer/Cherokee SJ | G Wagoneer | G Cherokee | G Cherokee | G Cherokee | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Commander | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Pickup | Gladiator | Honcho | Comanche | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Truck | Forward Control | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Historical Jeep models:
The Jeep brand currently produces three models:
| A subsidiary of DaimlerChrysler | Jeep road car timeline, 1945-present | [edit] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Type | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | |
| Traditional | CJ-2A | CJ-3A | CJ-3B | CJ-7/8 | Wrangler YJ | Wrangler TJ | TK | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| CJ-5/6 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| CJ-10 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Crossover | Compass | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Patriot | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Mid SUV | VJ | C101 | C104 | Cherokee/Wagoneer XJ | Liberty KJ | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Large SUV | Wagoneer/Cherokee SJ | G Wagoneer | G Cherokee | G Cherokee | G Cherokee | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Commander | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Pickup | Gladiator | Honcho | Comanche | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Truck | Forward Control | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Members and holdings of DaimlerChrysler : |
| Mercedes Car Group: Global Electric Motorcars (GEM) | Maybach | Mercedes-Benz | smart |
| Chrysler Group: Chrysler Corporation | Dodge | Jeep | Plymouth (discontinued in 2001) | Eagle (discontinued in 1998) |
| Commercial Vehicle Brands: Freightliner | Mercedes-Benz | Mitsubishi Fuso Truck and Bus Corporation | Setra | Sterling Trucks | Western Star |
| Participations in: EADS (30.17%) | Mitsubishi Fuso Truck and Bus Corporation (85%) | Freightliner | McLaren Group (40%) |