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Madame Alexander was an American entrepreneur who created the first "collectable" dolls based on a licensend character - Scarlett O'Hara from the book and move Gone With the Wind. She also is created with making the first mass-produced dolls in honor of living people, with a set of 36 Queen Elizabeth II dolls to commemorate the 1953 coronation celebrations in Britain.

A December, 2005 article in Forbes magazine analyzed the most popular American toys by decade, with help from the Toy Industry Association. Her collectable dolls led the list for the 1920-1929 decade, beating out even the yo-yo.

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