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Financial services is a term used to refer to the services provided by the finance industry. Financial services is also the term used to describe organizations that deal with the management of money. Banks, investment banks, insurance companies, credit card companies and stock brokerages, are examples of the types of firms comprising the industry, which provides a variety of money and investment and related services. Financial services is the largest industry (or industry category) in the world, in terms of earnings; as of 2004, the industry represents 20% of the market capitalization of the S&P 500.[1]
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The term financial services became more prevalent in the United States partly as a result of the Gramm-Leach-Bliley Act of the late 1990s, which enabled different types of companies in the US financial services industry to merge. Critics of this act say the term financial services attempts to make the unison of these operations sound natural, ignoring the history of problems that have arisen from combining them, such as conflicts of interest and monopolization. Others, noting that many of the restrictions abolished by the Gramm-Leach-Bliley Act had never existed in other countries or had been abolished earlier than in the US, say the term financial services is a natural one, in long term use, which means nothing more than its constituent words.
In the USA almost every company now which previously described themselves as a bank, insurance company, or brokerage house, now describes themselves in some way as a financial services institution. Allstate Insurance, for example, now provides CDs and investment brokerage services. Bank of America offers full featured brokerage products, while E*TRADE has expanded into offering bank accounts and loans. Companies usually have two distinct approaches to this new type of business. One approach would be a bank which simply buys an insurance company or an investment bank, keeps the original brands of the acquired firm, and adds the acquisition to its holding company simply to diversify its earnings. Outside the US, e.g., in Japan, non-financial services companies are permitted within the holding company. In this scenario, each company still looks independent, and has its own customers, etc. This is essentially the style of Citigroup and JP Morgan Chase.
In the other style, a bank would simply create its own brokerage division or insurance division and attempt to sell those products to its own existing customers, with incentives for combining all things with one company. This is the style of Washington Mutual and Wells Fargo.
The primary operations of banks include:
Banking from home is called virtual banking, because it allows transactions that bypass branches and ATMs; in the case of Internet banking, there is no need to contact a bank staff member. Virtual banking has changed the way people bank in many ways. In the past, people opened a bank account when they first started work and stayed with that bank for their whole lives; now, it much easier to move an account, mortgage or loan from one banking institution to another. Many customers look at what other banks are offering and change their account if they find a better deal, so banks now have fewer loyal customers. It is common for credit card companies to entice new customers with offers such as zero per cent interest for the first six months.
A commercial bank is what is commonly considered a 'bank'. The term 'commercial' is used to distinguish it from an 'investment bank', a type of financial services entity which, instead of lending money directly to a business, helps businesses raise money from other firms in the form of bonds (debt) or stock (equity). Major commercial banks include:
The term private bank is simply a marketing term for a bank or a division of a financial services company targeted towards wealthy individuals. Often it is used to describe specifically the lending services targeted towards this group, such as large margin loans.
Investment banks (capital market banks) underwrite debt and equity, assist company deals (advisory services, underwriting and advisory fees), and restructure debt into structured finance products. Prominent investment banks include:
see also: Mergers & acquisitions
Bank cards include both credit cards and debit cards. Citigroup is the largest issuer of bank cards, with 150 million cards issued at the end of 2004. Issuers include
Companies which provide credit card machine and payment networks call themselves "merchant card providers". These include:
Asset management is the term usually given to describe companies which run mutual funds. The largest are those who provide passive, ETF, or index funds. Asset managers include:
Custody services and securities processing is a kind of 'back-office' administration for financial services. Assets under custody in the world was estimated to $65 trillion at the end of 2004.[2] [3] Firms engaged in custody services include:
Insurance brokers shop for insurance (generally corporate property and casualty insurance) on behalf of customers. Significant companies in this sector of the financial services market include:
Personal lines insurance underwriters actually underwrite insurance for individuals, a service still offered primarily through agents, insurance brokers, and stock brokers. Underwriters may also offer similar commercial lines of coverage for businesses. Activities include insurance and annuities, life insurance, retirement insurance, health insurance, and property & casualty insurance. Some well known insurers include:
Reinsurance is insurance sold to insurers themselves, to protect them from mega catastrophic losses. Firms in this sector include:
see also: Underwriting
Stock brokers assist people in investing, online only companies are called 'discount brokerages', companies with a branch presence are called 'full service brokerages' or 'private client services. Some of these are:
Other low-cost brokerages that function in a similar way to a dividend reinvestment program include:
Financial services is the largest group of companies in the world in terms of earnings and equity market cap. It is not the largest category in terms of revenue or number of employees. Financial services, while as a whole industry is slow growing, is also extremely fragmented, with the largest company (Citigroup), only having a 3 percent US market share. See page 11, "The Opportunity: Small Global Market Share", of Sanford C. Bernstein & Co. Strategic Decisions Conference - 6/02/04 for the 2003 market shares of Citigroup.
In contrast, the largest home improvement store in the US, Home Depot, has a 30 percent market share, and the largest coffee house Starbucks has a 32 percent market share, etc. Despite this fragmentation, these companies are as a group by far the most profitable in the world, and if any grew to the same market share percentages as any other retail industry, the potential profit would be enormous.
S&P 500 index market capitalization[4] in 2004:
S&P 500 index (500 large American companies) market cap[5] in 1999:
Each year, BusinessWeek publishes its 100 Best Global Brands study, ranking the financial value of brands. The following are the financial services companies in this list, ranked by this study for 2005:
| Rank | Brand | Brand value (US$million) |
Annual change (%) |
Country of origin | Product segment |
|---|---|---|---|---|---|
| 12 | Citi | 19967 | 0 | US | Financial Services |
| 14 | American Express | 18559 | 0.05 | US | Financial Services |
| 25 | Merrill Lynch | 12018 | 0.05 | US | Financial Services |
| 29 | HSBC | 10429 | 0.2 | UK | Financial Services |
| 33 | Morgan Stanley | 9777 | -0.15 | US | Financial Services |
| 34 | J.P. Morgan | 9455 | -0.03 | US | Financial Services |
| 37 | Goldman Sachs | 8495 | 0.07 | US | Financial Services |
| 44 | UBS | 7565 | 0.16 | Switzerland | Financial Services |
| 87 | ING | 3177 | 0.11 | Netherlands | Financial Services |
Glossary for reading financial services reports: